Singapore

The Singapore Kindness Movement

SKM The Singapore Kindness Movement (SKM) was initiated in response to then-Prime Minister Goh Chok Tong's call on Singaporeans to develop into a more caring and gracious society by the new millennium. PM Goh announced the SKM pilot project in July 1996, when he launched the Singapore Courtesy Campaign.

The Movement was officially established on 31 January 1997. The mission of the SKM is to inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone.

The objectives of SKM are:

to encourage all Singaporeans to be kind and considerate
to create public awareness of acts of kindness;
to influence and raise the standards of social behaviour and responsibility; and
to promote and build membership in the Movement

The SKM is run by a council of members from the private and public sectors. It is supported by the Ministry of Information, Communications and the Arts.